Mr. Miller was retained to completely reboot the brand by refocusing the brand identity, packaging and product design.  The NBA and celebrity favorite Del Toro, originally launched in 2004, had lost its way trying to combined slippers and sneakers with a Miami attitude. The new regime ( including NBA players and franchise owners) wanted to bring the brand up to speed and brought in Mr. Miller. 

Design for the project was two fold:

Firstly, build on what makes Del Toro unique…the subversive velvet slipper. Second, add another tier of product by designing a more modern collection that included varied manufacturing constructions to give the collection added dimension.

The new collection worked to join the two seemingly disjointed categories of slippers and streetwear sneakers by adding in a few slip-on slipper/sneaker hybrids to the collection which provided a link between the categories.  Making better use of Italian craftsmanship was also a priority for the relaunch, hand-painted and hand-stitched details were added in to pull in a more luxury, detail-appreciating customer.

After replacing the entire supply chain and manufacturers to upgrade the quality of the production, Mr. Miller redesigned the packaging of the product to have a single box serve as wholesale, retail and e-commerce shipping box while upgrading the luxury aspect to the packaging while retaining the "Miami Street" vibe of the brand.